Marketing & Visual Design
Logo revitalization, brand kits and color palettes
Athens Main Street wanted to revitalize their logo while keeping the original layout, colors and logo mark. We opted to go for a simple but bold font, which emphasizes the blockiness of the original logo.
As Athens Main Street celebrated their 20th anniversary, they wanted to commemorate the year with custom merchandise and its own marketing campaign.
As New Leaf Medical Clinic grew by offering specialized treatments for both men and women, as well as introducing a new male practitioner, they decided to refresh their brand. They wanted to make sure the new logo fit an established, professional, trustworthy clinic.
Walnut Hill is a new business, like many, that started with a stock logo. They wanted to elevate it and make it their own without investing into a full branding package.
Untether wanted to update their 10 year old logo to be a little more timeless while still maintaining the foundation of the original brand. This logo was hand-drawn in Procreate, new fonts were chosen and the old color palette was revitalized in softer tones.
Central wanted to make sure their rebrand included the long-held church values. From the color psychology to showcasing their steeple, a unique landmark in town, they wanted to visually communicate peace, growth and stability.
For my own store branding, I wanted to play on my art signature since my brand is a pun of my initials. I also included an illustrated floral frame to bring cohesion between my business cards, sidewalk sign and packaging.